How do I go about putting together a press release/press blast for a song for an artist I represent? – Justin W.

Despite what most think press releases are quite simple to draft. Especially if you stick to one important rule “Keep it simple!”

Seriously, especially when it comes to announcing the release of an artist’s new song, event, and things of that nature. Now, you say “Gee Arie, why must I keep it simple and as direct as possible?”

Fact, your press release is one of millions sent to various media outlets and daily news wires. You ONLY have 15 seconds if that to convince editors and program directors why they should cover, interview or attend what your press release is announcing. Don’t lose their attention trying to sound overly professional and wordy with nonsense no one cares about. Cause, please believe, you will get passed over to the trash w/in the first 3.5 seconds if your point doesn’t appear to be in the next sentence. Think I’m lying??… Try the wordy game and keep me posted on your results. [Laughing]

Press releases are nothing more than the 5 “W’s” and 1″H” (depending on the topic): Who, What, When, Where, Why and the occasional How. [Takes you back to grade school right? Go figure.] Hell some press releases are literally in the format of:

FOR IMMEDIATE RELEASE

Contact Info (Blah, Blah, Blah)

Title

(Sub title)

WHO:

WHAT:

WHEN:

WHERE

WHY:

HOW:

###

(Indicates end of release)

While other releases are in the invisible format, without listing each “W” factor. You may use whatever format floats your boat. Below are a few links to some very useful sites with FREE press release templates. Also, a great resource is Google. By Google-ing press releases similar to what you’re trying to draft, you’ll have a better idea of how such releases should look.

http://www.publicityinsider.com/release.asp

http://www.suite101.com/content/press-release-template-a12386

http://www.marketingsource.com/pressrelease/releaseformat/

http://www.onehourmarketing.com/public/department56.cfm

http://www.free-press-release-center.info/sample-press-release.html

Good luck!

Do you have something you’d like to know? I’m here every week answering your questions. Send me an email: contactsaidarie@gmail.com and follow me on twitter at:www.twitter.com/leirapr_ceo

FOR IMMEDIATE RELEASE

Announcing Melo Kan’s Official Video Shoot for “Signs”

Los Angeles, CA (April 26, 2011) – The official video shoot for California emcee, Melo Kan’s smash hit single, “Signs” off “The Unkomfortable Silence” album will take place on Friday, April 29th in Los Angeles. The 60′s and 70′s themed video shoot will be directed by the highly acclaimed visual production company DRG Films.

As the west coast embarks on the rebirth of hip hop, Melo Kan is a leading a member using his lived, hardcore, clever and thought provoking lyrics to bring a refreshing element to the game with his hit singles “Signs”, “Easy” and “Hip Hop”; while continuing to gain national attention.

Staying true to his artistic style Melo Kan is taking people back in time setting the “Signs” video in the 60′s and 70′s; two decades known for shaping the world as a whole. Filming will take place at 2015 E. 1st Street, Los Angeles, CA 90033, starting at 5PM (PST).

This is guaranteed to a good time and everyone is welcome to come out in support and take part in this production. For more information, details for the video shoot, please email Blokk Music at info@4lbmusik.net. For additional information on Melo Kan, please visit www.melokan.com.

Notice: All participants are asked to provide their own 60′s and 70′s themed wardrobe. This is a none pay shoot. Credit will be given to all participants and lunch will be provided.

Public Relations Contact: Leira Public Relations, Ariegoode[at]leira-pr.com.