Q: Ari,I was interviewed for a local music mag and some of my words were distorted and weren’t completely accurate to what I expressed. What should I do? – F1

A: [Laughing] This isn’t that uncommon in entertainment journalism. One important fact to remember is 99.9% of all publications bothfree and paid subscriptions have a bottom line and that is the dollar sign.

Why you ask? The higher the readership publications have the more companies will want to advertise in them; bringing more revenue. Cha ching!!!

What attracts people/readers? Drama and excitement so if facts for a general interview aren’t exciting enough the editor or writer might take the liberty of “spicing” it up a bit. And it’s all legal as long as it’s kept as open speculation and not slandering someone’s character.

My advice’s, if you’re not happy with the article/write-up contact the writer and inquire why the edits were made, and they may have a worthy answer for you and of course you always have the option of contacting the editor as well.

But, take heed and think. Was the article actually harmful to you? If not and you’re just not happy because your words weren’t posted verbatim, I would just let it slide and appreciate the free exposure. They could have easily scrapped the entire piece.

You don’t want to start burning unnecessary bridges over minor details.

Good Luck!

Do you have something you’d like to know? Send me an email: contactsaidarie[@]gmail[dot]com and on twitter at: www.twitter.com/leirapr_ceo

Arie, I’m about to release a national project. My budget is low. Is it better to spend money on marketing or public relations? – Stevie

Although there is a fine line between the two. Before I can answer your question I will need you to answer mine….

Do you have an established-self-sustaining fan base? Think about it and answer honestly [laughing], take your time, [Jeopardy music plays in background] like Katt Williams “Don’t worry I’ll wait”…

Okay, time’s up! If the answer is NO (and yes, “no” includes only being known in your hometown, immediate family, friends, city and state) then I’d suggest starting with marketing. Why you ask? Marketing aka “pay for post” is guaranteed placement of your posters, album cover and other promotional art in key places (i.e. magazines, blogs, music sites, night clubs etc.) Placement in these prime locations make impressions of your brand in the subconscious minds of those who come in contact. This is very important!

Also, don’t forget to utilize free marketing by submitting your new music and videos to sites, independent/college radio, and DJs for rotation and placement [consideration]. These basic and inexpensive steps give the public a chance to hear your music, possibly leading to new fans, and additional interest in you. Hence the power of marketing.

Now, if you’ve already established a brand and reliable fan base, invest in public relations and notify your existing fans and familiar media of your new projects, tour dates, in addition to conducting interviews. These fundamental steps may possibly catch the attention of those whom have seen your brand previously and now want to know more about you.

No matter what you decide, proper marketing and public relations is almost as important as the music you create.

Oh yeah and a fact to remember:

Avoid interviews and reviews for pay. When people know you cut checks for coverage they’re less likely to believe the good press given. Of course the media outlet gives you feature interviews [when no one knows who you are] or five stars your latest album…. YOU PAID THEM TO!

Good luck!

Do you have a question for me or something you’d like to know? I’m here every week answering your emails on industry how-to’s and important Do’s and Don’ts. Send me an email: contactsaidarie[at]gmail.com and follow me on twitter at: www.twitter.com/leirapr_ceo